The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in the AAF-Greater Evansville competition is the first step toward winning a national ADDY.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Online Submission Deadline
Work is submitted online. The deadline for submitting is January 20, 2023. No physical submissions are required this season. Judging is virtual. Please disregard the message about physical submissions in the Rules PDFs below.
Timeline
December: Entry submission begins
January 20: Deadline for entries
February 17: American Advertising Awards Ceremony
Local Competition Entry Fees
Professional Members:
$105 per single entry; $125 per campaign
Professional Non-Members:
$150 per single entry; $175 per campaign
Entries will not be accepted after January deadline.
